To be honest, I think Netflix is just wakking out on purpose.
Rumor on the street is they want to dump their DVD service, ‘cause they’re losing money on it, while their streaming service is banking.
They tried to split it to plans, but not enough people switched off. My guess is that splitting the services will complicate things enough to piss people off, and the new WAK name “Qwikster”, which has almost no relation to DVDs or movies (except I guess the speed of delivery), is another way to slow down new business.
This is one of the few times ending up on Wakisimo is actually a sign of success! Congrats, Netflix!
(Special Thanks: http://dayofthedreamweavers.com/)